GOING GLOBAL

The Process

THE BEST APPROACH TO LOCALIZATION

 

 

A Plan For Success 

Choose a country that is similar to the markets you know, language, units, time zones, currency, color psychology, corporate logo & slogan that are all easily digestible by your target. 

In Country Infrastructure  
Local Presence, customer service (multi-lingual) and localized translation review. 

Human Contribution

Above all, surround yourself in experts. Hire staff that truly understand the international landscape. Domestic employees have too much of a learning curve and this will cost you money and time in mistakes.

Source: https://www.nwiglobal.com/blog/ultimate-checklist-for-your-business-localization-strategy/

ACCOMPLISHMENTS

In Country

XEROX LAUNCHES GLOBAL CITIZENSHIP

Bleu Marketing takes the Xerox global citizen story on the road.

Apr, 2012

VCE GOES INTERNATIONAL WITH ROLLING THUNDER CAMPAIGN
Bleu Marketing began international advertising pilot for VCE during its infancy in 2013. Bleu started with English speaking affluent markets (US, UK, Canada) and rolled into Australia and New Zealand (ANZ) as the year progressed.

Apr, 2013 

SALESFORCE MOBILE COMMUNICATIONS GLOBAL 

Bleu Marketing began international advertising pilot for Salesforce during in 2013. Bleu started with English speaking affluent markets (US, UK, Canada).

Aug, 2013 

VCE EXPANDS INTERNATIONAL REACH
Bleu Marketing includes more regions in 2015 campaigning $2.72 million plan to include , EMEA, Japan, Saudi Arabia, Singapore, and UAE.
Jan, 2015

VCE IS ACQUIRED BY DELL 

Continues global testing into APAC and LATAM with multi-million dollar budget.

SECURECOM BUILDS SECURE INTERNATIONL TEXTING APP

Bleu embarks are designing global texting application for Securecom. Completion expected in 2017.

Nov, 2016

CISCO JASPER BRAND AMPLIFICATION

Integrated with airport attack campaign. Regions targeted: US, UKI, CAN, UAE/SA, AU/NZ

2017-2019

ZENNI OPTICAL GOES GLOBAL

Preliminary plan, 2020

INTERNATIONAL STUDIES

Foundation

LAURA VAN GALEN, FOUNDER
 

OVERSEAS EDUCATION

Studies British politics and economics.

Oxford University, England

1984

BACHELORS IN INTERNATIONAL STUDIES
Emphasis on Pacific Basin and Latin America

Dominican University, California (scholarship)

1982-1986

OVERSEAS EMPLOYMENT
Lived and worked in United Arab Emirates for Al Habib Imports, Abu-Dhabi, UAE 
1986-1990

INTERNATIONAL TRAVELS

Includes Amsterdam, Austria, Belgium,  Canada, England, France, Germany, Hong Kong, Ireland, Italy, Lichtenstein, Mexico, Singapore, Spain, Switzerland, United Arab Emirates 

MASTERS IN INTERNATIONAL STUDIES
Emphasis on Pacific Basin and Latin America

Dominican University, California (scholarship)

1992-1993

 

MASTERS IN BUSINESS ADMINISTRATION
Emphasis on International Studies

Dominican University, California (scholarship)

1994-1995